You Already Know — Knu Kim

You Already Know

Commissioned

2020

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Project info

You Already Know

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Commissioned

2020

Inspired by the history of Chinese traditional tea Pu'er, a team of designers in Korea created a brand, You Already Know.

‘Life' as a main theme, the campaign tells a story of how its product makes the life of a girl shine in her ordinary day, reflecting the pure and organic feeling of the brand.

Click here for the video

Photography: Knu Kim
Art Direction: Knu Kim
Video: Jaime Venegas
Stylist: Amira Kassar
Model: Selina Feduchi

You Already Know 1

You Already Know 2

You Already Know 3

You Already Know 4

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You Already Know 9

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You Already Know 13

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